Even in this age of electronic connection, I still enjoy checking the mailbox outside every day. Last week, as I flipped through the stack, curious to see what had arrived, I noticed a small booklet titled, “What to Expect from your Six-Month-Old.” It would have been something of extreme interest seven years ago.
Relevance
September 5, 2012 by Leave a Comment
We ❤ These New ✩ Subject Lines
August 1, 2012 by Leave a Comment
Ok, so we know teenage girls have been doing this for years, but we’re excited about using catchy icons to express ourselves. Most notably, using symbols in place of words–such as ❤ for “heart” or ☆ for “star”–is making a huge impact on the effectiveness of subject lines.
Why Blogs Rule
July 25, 2012 by Leave a Comment
I’ll admit it: I have a thing for blogging. Not just writing my own blog posts, which I find completely exhilarating, but reading others. One of the first things I do each morning is log on to see if my favorite bloggers have left me something tantalizing. I follow bloggers on a range of topics–from personal interest to business–and I’m always interested to see what they have to say next.
Making an Impression
July 19, 2012 by Leave a Comment
Fifteen years ago I was working at an advertising agency, writing and scheduling media for clients. Back then, scheduling display advertising–whether it was in a magazine, or on a billboard–meant analyzing the cost per impression and helping the client decide, based on their target audience, where they could get the most bang for their buck.
Something to Tweet About
July 3, 2012 by Leave a Comment
Earlier this month, Indiana University Health took a bold initiative when it hosted a live “Twittercast” of a kidney transplant via the social network, Twitter.
Big Daddy Ideas
June 13, 2012 by Leave a Comment
Father’s Day is this Sunday, and if you’re like most, you probably haven’t bought a gift yet. This gives marketers the perfect opportunity to help out customers. [Read more...]
Summer Reading
May 22, 2012 by Leave a Comment
I don’t know about you, but there is just something about summertime that puts me in the mood to catch up on some reading. What better way to gather new ideas and knowledge about this business we love and turn it into inspiration for our business? [Read more...]
Writer’s Block
May 10, 2012 by 1 Comment
Normally I have a million ideas in my head that I can hardly contain long enough to put in writing. But every once in a while, it happens–all of the ideas become disjointed and incomplete. I struggle to turn my thoughts into strokes on the keyboard. I’m stuck.
Impact on Landing
May 3, 2012 by Leave a Comment
Ever wondered how much difference well-planned, well-designed landing pages make in your campaign? Look no further than this excellent example of how developing outstanding landing pages can make a huge impact:
Simple Writing Tip: Say It With Synonyms
April 17, 2012 by Leave a Comment
When it comes to permission based marketing, your audience is choosing to receive your message. It would be a shame to bore them.
