Designing for email is different than designing a print ad and coding an email is very different than coding a standard web page. I have compiled a list of resources to check out while you are producing, designing or coding your newsletter.
News to Use
October 3, 2012 by Leave a Comment
Two reminders for ExactTarget users:
THE FIRST: ExactTarget Launches Release 139 on Friday October 5.
Enhancements are coming this Friday to the ExactTarget system. Specifically increased data transfer rates, optimized tracking and support for use with Internet Explorer 8.0. Details can be found in the ExactTarget Wiki.
THE SECOND: Countdown to Connections!
ExactTarget Connections, the world’s largest gathering of interactive marketers, is coming up soon–October 16-18th in Indianapolis.
Follow along on Twitter at @inboxorange as we share conference and industry highlights. If you’re attending Connections 2012, be sure to say hello!
Easy Email Creation
September 19, 2012 by Leave a Comment
We can give you tips for creating stand-out email marketing all day long, but sometimes advice is better when it comes from someone in your shoes.
Relevance
September 5, 2012 by Leave a Comment
Even in this age of electronic connection, I still enjoy checking the mailbox outside every day. Last week, as I flipped through the stack, curious to see what had arrived, I noticed a small booklet titled, “What to Expect from your Six-Month-Old.” It would have been something of extreme interest seven years ago.
Email Design Checklist
August 29, 2012 by Leave a Comment
You know that design is critical to the success of your email marketing program. But what if you don’t consider yourself a designer?
From Mailbox to Inbox
August 16, 2012 by Leave a Comment
Sometimes a great campaign doesn’t need to be re-invented, it just needs a new delivery method. Marketers are finding that moving materials from a customer’s mailbox to their inbox is both simple and effective.
We ❤ These New ✩ Subject Lines
August 1, 2012 by Leave a Comment
Ok, so we know teenage girls have been doing this for years, but we’re excited about using catchy icons to express ourselves. Most notably, using symbols in place of words–such as ❤ for “heart” or ☆ for “star”–is making a huge impact on the effectiveness of subject lines.
Making an Impression
July 19, 2012 by Leave a Comment
Fifteen years ago I was working at an advertising agency, writing and scheduling media for clients. Back then, scheduling display advertising–whether it was in a magazine, or on a billboard–meant analyzing the cost per impression and helping the client decide, based on their target audience, where they could get the most bang for their buck.
Ready, Set, Listen
June 20, 2012 by Leave a Comment
Want to know what your customers are thinking? The easiest way is to ask them, of course. But there’s a lot that goes into deciding whether or not to spend the time and money to do a research survey. And catching customers on-the-go is crucial.
Big Daddy Ideas
June 13, 2012 by Leave a Comment
Father’s Day is this Sunday, and if you’re like most, you probably haven’t bought a gift yet. This gives marketers the perfect opportunity to help out customers. [Read more...]
