Loyalty Marketing - InboxOrange

News to Use

October 3, 2012 by Christina Leave a Comment

Two reminders for ExactTarget users:

THE FIRST: ExactTarget Launches Release 139 on Friday October 5.

Enhancements are coming this Friday to the ExactTarget system. Specifically increased data transfer rates, optimized tracking and support for use with Internet Explorer 8.0. Details can be found in the ExactTarget Wiki.

THE SECOND: Countdown to Connections!

ExactTarget Connections, the world’s largest gathering of interactive marketers, is coming up soon–October 16-18th in Indianapolis.

Follow along on Twitter at @inboxorange as we share conference and industry highlights. If you’re attending Connections 2012, be sure to say hello!

Filed Under: Customer Experience, Email Marketing, Engagement, Loyalty Marketing, Marketing, News

Relevance

September 5, 2012 by Christina Leave a Comment

Even in this age of electronic connection, I still enjoy checking the mailbox outside every day. Last week, as I flipped through the stack, curious to see what had arrived, I noticed a small booklet titled, “What to Expect from your Six-Month-Old.” It would have been something of extreme interest seven years ago.

We ❤ These New ✩ Subject Lines

August 1, 2012 by Christina Leave a Comment

Ok, so we know teenage girls have been doing this for years, but we’re excited about using catchy icons to express ourselves. Most notably, using symbols in place of words–such as ❤ for “heart” or ☆ for “star”–is making a huge impact on the effectiveness of subject lines.

Why Blogs Rule

July 25, 2012 by Christina Leave a Comment

I’ll admit it: I have a thing for blogging. Not just writing my own blog posts, which I find completely exhilarating, but reading others. One of the first things I do each morning is log on to see if my favorite bloggers have left me something tantalizing. I follow bloggers on a range of topics–from personal interest to business–and I’m always interested to see what they have to say next.

Making an Impression

July 19, 2012 by Christina Leave a Comment

Fifteen years ago I was working at an advertising agency, writing and scheduling media for clients. Back then, scheduling display advertising–whether it was in a magazine, or on a billboard–meant analyzing the cost per impression and helping the client decide, based on their target audience, where they could get the most bang for their buck.

Something to Tweet About

July 3, 2012 by Christina Leave a Comment

Earlier this month, Indiana University Health took a bold initiative when it hosted a live “Twittercast” of a kidney transplant via the social network, Twitter.

Ready, Set, Listen

June 20, 2012 by Christina Leave a Comment

Want to know what your customers are thinking? The easiest way is to ask them, of course. But there’s a lot that goes into deciding whether or not to spend the time and money to do a research survey. And catching customers on-the-go is crucial.

Big Daddy Ideas

June 13, 2012 by Christina Leave a Comment

Father’s Day is this Sunday, and if you’re like most, you probably haven’t bought a gift yet. This gives marketers the perfect opportunity to help out customers. [Read more...]

Filed Under: Advertising, Email Marketing, Engagement, Loyalty Marketing

Summer Reading

May 22, 2012 by Christina Leave a Comment

I don’t know about you, but there is just something about summertime that puts me in the mood to catch up on some reading. What better way to gather new ideas and knowledge about this business we love and turn it into inspiration for our business? [Read more...]

Filed Under: Advertising, Customer Experience, Email Marketing, Engagement, Location based services, Loyalty Marketing, Marketing, New media, News

Writer’s Block

May 10, 2012 by Christina 1 Comment

Normally I have a million ideas in my head that I can hardly contain long enough to put in writing. But every once in a while, it happens–all of the ideas become disjointed and incomplete. I struggle to turn my thoughts into strokes on the keyboard. I’m stuck.