We can give you tips for creating stand-out email marketing all day long, but sometimes advice is better when it comes from someone in your shoes.
Ok, so we know teenage girls have been doing this for years, but we’re excited about using catchy icons to express ourselves. Most notably, using symbols in place of words–such as ❤ for “heart” or ☆ for “star”–is making a huge impact on the effectiveness of subject lines.
I’ll admit it: I have a thing for blogging. Not just writing my own blog posts, which I find completely exhilarating, but reading others. One of the first things I do each morning is log on to see if my favorite bloggers have left me something tantalizing. I follow bloggers on a range of topics–from personal interest to business–and I’m always interested to see what they have to say next.
Fifteen years ago I was working at an advertising agency, writing and scheduling media for clients. Back then, scheduling display advertising–whether it was in a magazine, or on a billboard–meant analyzing the cost per impression and helping the client decide, based on their target audience, where they could get the most bang for their buck.
Want to know what your customers are thinking? The easiest way is to ask them, of course. But there’s a lot that goes into deciding whether or not to spend the time and money to do a research survey. And catching customers on-the-go is crucial.
I don’t know about you, but there is just something about summertime that puts me in the mood to catch up on some reading. What better way to gather new ideas and knowledge about this business we love and turn it into inspiration for our business? [Read more...]
Normally I have a million ideas in my head that I can hardly contain long enough to put in writing. But every once in a while, it happens–all of the ideas become disjointed and incomplete. I struggle to turn my thoughts into strokes on the keyboard. I’m stuck.
Can marketing get any more complex? In short answer, yes. With the advent of all of the social tools available and the web’s amazing ability to track usage, clicks and interactions–it is only going to get worse. The answer lies in news feed optimization.