News to Use

October 3, 2012 by Christina Leave a Comment

Two reminders for ExactTarget users:

THE FIRST: ExactTarget Launches Release 139 on Friday October 5.

Enhancements are coming this Friday to the ExactTarget system. Specifically increased data transfer rates, optimized tracking and support for use with Internet Explorer 8.0. Details can be found in the ExactTarget Wiki.

THE SECOND: Countdown to Connections!

ExactTarget Connections, the world’s largest gathering of interactive marketers, is coming up soon–October 16-18th in Indianapolis.

Follow along on Twitter at @inboxorange as we share conference and industry highlights. If you’re attending Connections 2012, be sure to say hello!

Filed Under: Customer Experience, Email Marketing, Engagement, Loyalty Marketing, Marketing, News

We ❤ These New ✩ Subject Lines

August 1, 2012 by Christina Leave a Comment

Ok, so we know teenage girls have been doing this for years, but we’re excited about using catchy icons to express ourselves. Most notably, using symbols in place of words–such as ❤ for “heart” or ☆ for “star”–is making a huge impact on the effectiveness of subject lines.

Why Blogs Rule

July 25, 2012 by Christina Leave a Comment

I’ll admit it: I have a thing for blogging. Not just writing my own blog posts, which I find completely exhilarating, but reading others. One of the first things I do each morning is log on to see if my favorite bloggers have left me something tantalizing. I follow bloggers on a range of topics–from personal interest to business–and I’m always interested to see what they have to say next.

Making an Impression

July 19, 2012 by Christina Leave a Comment

Fifteen years ago I was working at an advertising agency, writing and scheduling media for clients. Back then, scheduling display advertising–whether it was in a magazine, or on a billboard–meant analyzing the cost per impression and helping the client decide, based on their target audience, where they could get the most bang for their buck.

Summer Reading

May 22, 2012 by Christina Leave a Comment

I don’t know about you, but there is just something about summertime that puts me in the mood to catch up on some reading. What better way to gather new ideas and knowledge about this business we love and turn it into inspiration for our business? [Read more...]

Filed Under: Advertising, Customer Experience, Email Marketing, Engagement, Location based services, Loyalty Marketing, Marketing, New media, News

A Derby to Remember

May 7, 2012 by Christina Leave a Comment

It’s cliché to say, but in Kentucky, the first Saturday in May is truly the highlight of the year. This year, I was lucky enough to experience the 138th Kentucky Derby in person, and my day was unforgettable.

[Read more...]

Filed Under: Customer Experience, Email Marketing, Engagement, News

ExactTarget Security Changes

March 29, 2012 by Christina Leave a Comment

Security changes take effect April 16th. Are you ready?

As you may know by now, ExactTarget has taken the initiative to protect all its customers with advanced security measures that will keep your customers’ data even more secure. So what does this mean for you? Change can be scary, but we promise this will be pain-free and we’ll walk you through the process, so you’ll be ready to make the switch.

Engagement writing webinar

January 20, 2012 by Christina Leave a Comment

Join us Tuesday for Writing to the Point

JANUARY 24 :: 11:00 – 11:30 EST

Email, Social and Blog. If it’s content, we’ll cover it — all in 30 minutes. Get inside tips on creating stand-out content customers will want to read and share, including:

The Creative Process
Email Subject Lines
Social Media Profile Pages
Call-to-Action Directives

REGISTER NOW »

Questions about content?

Submit them below and we’ll address them during Insight in 30 on Tuesday.

Filed Under: Engagement, Marketing, News

Wishing You All That is Merry and Bright

December 22, 2011 by Christina Leave a Comment

Filed Under: News

Design Webinar Recap & Resources

December 8, 2011 by Christina Leave a Comment

Thanks to all those who joined us Tuesday for the webinar: Email Design Tips for 2012. Below you’ll find a list of resources to help you design engaging emails more quickly and more easily in the coming year. In case you missed the webinar, we’ve also included a recorded version for your review.

As always, please let us know if we can assist you with any questions! And don’t miss our next webinar: Writing to the Point on January 24, 2012. Look for the webinar invite in your inbox soon.

Download the slideshow* | Watch the recording*

Online Resources:

For ExactTarget Users – Within 3Sixty:

*Please note the sample COIT email campaign presented was created in partnership with and for our client, VeraCentra.

Filed Under: Advertising, Customer Experience, Email Marketing, Engagement, INGAGE, Lexington, Marketing, New media, News, Spam