ExactTarget Security Changes

Security changes take effect April 16th. Are you ready?

As you may know by now, ExactTarget has taken the initiative to protect all its customers with advanced security measures that will keep your customers’ data even more secure. So what does this mean for you? Change can be scary, but we promise this will be pain-free and we’ll walk you through the process, so you’ll be ready to make the switch.

Here’s the basic run-down:

The new security measures will use a multi-layered approach to protect your data and the most immediate change involves Two-Factor Authentication.

What this means: Two-Factor Authentication prevents unauthorized access to the ExactTarget application by requiring more than a user name and password at login. The two factors are:

1. Identity Validation–All users will need a valid email address associated with their username to successfully login via the identity validation process. This means users will no longer to be able to share login information.

 and

2. Login IP Whitelisting–to restrict user access by IP Address or to allow users to bypass the Identity Validation process when logging in from an approved IP Address.

Other Exact Target security measures will restrict how data can be exported, continue proactive behavior monitoring and alerting that detects suspicious activity, and include a series of advanced enterprise security solutions.
By now we’ve probably contacted you about setting up ID validation and IP Whitelisting (if you want) in your ExactTarget Account. If you want to learn more about the ExactTarget security changes, there is a great tutorial offered in 3Sixty (use your ExactTarget login and password to access).

Click HERE to access the tutorial.

As always, if you have any questions, don’t hesitate to call Lisa at 859-552-5528–that’s what we’re here for!

 

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