Instagram is not brand new, but I have to admit I only recently formed my own addiction to the photo sharing social media site. I love that I can play amateur photographer, using the vast array of filters to channel my inner artist, even where no actual artistic ability exists. And after I’ve perfected my image, I can easily share through all my other social media channels, like Twitter and Facebook.
But probably my favorite part of Instagram is following the brands I love. Brands are using Instagram in ever more creative ways to reach customers, giving them a behind the scenes look that their followers crave.
Tiffany, Starbucks and even Playboy are just some of the big brands using Instagram in clever ways to further engage customers. See the complete list of businesses using Instagram in neat ways compiled by Business Inside Advertising HERE.
In short, Instagram lets you connect with customers in a unique way that tells your brand’s story in the most real way possible: through candid photos.I think it’s well worth your time to share your vision through this new media. It’s also a ton of fun, so prepare to be addicted!
Are you using Instagram to connect with your audience? Do you plan to? Let us know!