Bill Powell, Inspiration Specialist
First thing to know about me is that I don’t take myself too seriously, but I do take the work I do seriously. I am by nature a people person who enjoys having a 10 minute conversation in about 5 minutes.
My strength is in the details, but that is also where my weakness lies. I love solving problems and getting to the bottom of challenges. Like most creative people, I am distracted easily, which is a superior strength in the brainstorming process, but can hinder you when writing code.
To avoid this detail dilemma, I surround myself with a talented team of people.
What I do
I choreograph creative solutions, which often are technical issues in what I’m working on at the moment. So, in essence, I am a problem solver–which is what I love. When I first started out of college as a designer and production artist I was THE creative person and technical expert. People came to me for the creative or technical solution. Cutting my teeth on this allowed me to be a better ‘art director’ and I occasionally will still pick up the pencil (or mouse) to design, but more often than not I am working with a team of people to solve the problem.
Why I do what I do
I think I’m good at what I do because I am a tough sell. I consider every purchase I make with utmost care and try to avoid one of the few terms that stick out to me from marketing class: “cognitive dissonance.” Cognitive dissonance is when you have that second thought that it might have been better to ‘not buy’ something. Sometimes the rush of buying something creates an artificial euphoria that wears off–and when it does, will create regret for the purchase.
This over-analysis of my personal buying decisions allows me to come up with well-crafted, non-manipulative messaging that works–and that I love.
Favorite service offered
Learning and teaching. Sounds corny and cliché, but I really like helping people. I feel that with the sophistication of the tools available, if I can help one of my clients learn how to use and maximize that tool, then I have been successful. Then my job is to learn about how all the new tools can make things better for my clients. And that is what I spend my time doing–learning.
Words to describe me
Problem solver. Goof-off. Great father. Good husband. Out-going. Talkative. Passionate.
Like Christina, I also procrastinate. I feel that I do my best work under pressure, so for some reason I am always waiting ’til the last hour to come through.