Christina Noll, Influence Architect
As you can imagine, Lisa is a tough act to follow. She brings energy and enthusiasm to every project–something that inspires the rest us on a daily basis. Capturing that passion and delivering results to our clients is what we’re all about–and it’s why I’m proud to be part of the Inbox Orange team.
What I do
I write. It seems simple enough. But actually I spend a good part of my day inside my head, before my fingers even touch the keyboard. I brainstorm ideas, assist with strategy, and compose headlines, blog posts and marketing materials. Much of the time, I help my team members fine tune messages to ensure we’re on target.
Why I do what I do
I can’t imagine doing anything else. I wake up in the morning and I can’t wait to get to my trusty old Mac and start writing. In a way, it’s like working a puzzle–another one of my favorite pastimes. I take pieces of information that may not be effective as they standalone, and fit them together in a way that engages readers and inspires them to action. The entire process is extremely gratifying.
Favorite service offered
I particularly enjoy writing for the blog and then disseminating the information through social media. However, when it comes right down to it, there is nothing as thrilling as creating an email subject line on a moment’s notice, and realizing that the right combination of words will directly affect the open rate and results of the campaign.
Words to describe me
I think the “about me” page on my personal blog says it best: Creative writer, avid reader, excessive talker, bourbon drinker, lucky wife and delighted mother of three.
My weakness
Procrastination. I often say that I do my best work under pressure, and it seems to be true. Luckily, I have access to my office at all hours of the day. Sure, it can be stressful to wait until the last-minute to work on a project, but I just can’t seem to come up with anything worthwhile unless I’m under the gun. Shhh, just don’t tell my clients.
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