Often, much of what we want to convey to our audience through email marketing is the same, or similar. For example a restaurant chain might be offering a new/different special, but the overall message–”Come on in and dine at our restaurant”–remains the same. How do you ensure that your audience doesn’t lose interest and tune your messages out?
The trick, of course, is to mix it up. You know this. But in the middle of all you have going on, it can be easy to get ‘stuck’ on creating fresh content. The great idea you had last week might be preventing you from coming up with something new and different. Writer’s block is often the worst after a big success. There’s a feeling of being ‘tapped out’ of good ideas.
The solution is often found in your thesaurus. Simply writing down a list of key words, even those you’ve already used a hundred times before in your marketing, then hit the thesaurus for a list of possible replacements. You may not even end up using any of the words you find, but inevitably this exercise will get your creative ideas flowing. Just seeing the combination of words on paper will lead to key phrases and eventually spark a new idea for communicating your message.
It’s simple, yes. But it’s an easy and effective way to generate new ways to connect with your audience. And that is the ultimate goal.