With a background and a passion for graphic design, I often share in the joke with other designers that knowing how to use the software doesn’t make you a designer. Sometimes you can pass as a designer because you pleased the person who hired you, but your design may not have worked effectively.
What’s a designer to do? Nothing, really. All we can do is educate our clients and the public on the value of good, professional graphic design. Although your customers may not ask for it, they react to it. And if done with good commercial sense, your business will benefit from it.
When it comes to social media, many of the arguments are similar. Using Twitter, Facebook and YouTube for business does make you a social media marketer—but it doesn’t necessarily make you an effective one. Knowing the tools will help you be an effective social media marketer.
And while knowing the tools is an important aspect of social media marketing, using good engagement practices and solid marketing principles will go much further than knowing how to upload a link to your Facebook page. Fortune 500 companies and small mom-and-pop corner stores alike are using these social platforms to reach new and existing prospects. But are they doing it effectively?
So I had to be going somewhere with this, right? Yes, I admit this is a sales pitch, but my pitch won’t be for everyone. After all, my personalized session for social media consulting is an on-site session—here in Lexington. For those reading this who aren’t willing to travel in for the on-site session, I encourage you to look for a marketing agency in your area that can help you navigate the tools of social media, and educate you on the best practices. Or, contact me and we can organize a Skype session.
And for those of you who live here or are coming to Lexington, Kentucky in the near future I hope you would consider scheduling a time I can advise you on using the social media tools effectively and introduce you to best practices. Find out more information about my social media jumpstart session.