Ok, so we know teenage girls have been doing this for years, but we’re excited about using catchy icons to express ourselves. Most notably, using symbols in place of words–such as ❤ for “heart” or ☆ for “star”–is making a huge impact on the effectiveness of subject lines.
Case in point:
When Bluegrass hospitality group added a ❤ to a subject line of the email below, the open rates increased above 30% across the board, and put the weekly UCTR at its highest since the first of the year. Check it out:
And you aren’t limited to showing your love with the ❤. Today’s inboxes support multiple Unicode characters, including arrows, smiley-faces, musical notes, even a thumbs up! Adding these characters into a subject line is as simple as copying they icon and pasting where you want it. Just make sure you test on various browsers before launching to validate rendering and conduct a split test to make sure the Unicode characters work for your audience.
Then go have some fun writing…um, drawing?…some creative subject lines that are sure to make your customers ☺